Points of Difference
Convenience
Charging and Compatibility
Lost and Damage
Payment
To get a better picture of how and where ‘you charge’ is in the market compared to its competitors, potential points of difference (PODs) and points of parity (POPs) are identified.
POD
- Convenience: Our product service system is very convenient for consumers, allowing them to easily access our chargers at multiple locations. With a user-friendly rental process, 24-hour availability, and good customer service. Our charging machines will be placed in trendy locations, allowing customers to easily locate our machines for renting/returning.
- Charging and compatibility: Our product offers a full charge and it also shows which which batteries are fully charged. However, it offers a charge for later versions of phones only so, phones that have receptor coils for wireless chargers.
- Lost/Damage: In case of loss or damage of the battery we give the consumer the option to return the battery and get a refund of their money.
- Payment: We offer payment on our application as well as on the power bank charging station.
POP
- Price: For tourists renting our power banks is cheaper than buying a power bank.
- Charger Quality: We provide quality chargers that are safe and reliable. The consumer can pick a power bank depending on its percentage and charge their phone accordingly.
- Customer support: There will be customer support that will be available 24/7, one AI helping system on the app. But also, a customer service that they will be able to call or email.
- User-friendly: Our rental process is straightforward and easy to understand. Multiple language options are available for different nationalities. The user interface is made to be intuitive, with clear instructions.
BRAND IDENTITY VS BRAND IMAGE
U’charge brand identity focuses on providing reliability, security, comfort, and a delightful design experience. The brand seeks to understand the importance of keeping customers’ devices charged and ensuring they have the power they need wherever they go. We are committed to delivering power banks that not only meet the charging needs but also enhance the overall experience.
CORE VALUES
Reliability
Our power banks are built to deliver consistent and reliable charging performance. With our power banks, the customer can trust that their devices will stay charged, allowing them to stay connected and productive.
Secureness
We prioritise the safety and security of your devices. We understand the value of your electronic devices, and our commitment to security ensures that they remain protected while being charged.
Empowering Users
We empower you to take control of your charging needs. Our power banks provide you with the freedom to charge your phone whenever and wherever you want. Whether you’re on a trip, attending meetings, or exploring new places, our power banks give you the power to stay connected.
Comfort
We strive to make charging your devices a hassle-free experience. Our power banks are designed with user experience in mind. They are compact, lightweight, and easy to carry, allowing you to stay mobile without any added burden. Whether you’re traveling, commuting, or simply on the go, our power banks offer the comfort and convenience you need.
Modern Design
We believe that functionality can coexist with style. Our power banks boost a modern design that not only enhances their aesthetics but also complements your personal style.