The Market where the product-service system can expect competition can be divided in two different categories; competitors to the product, and competitors to our system.
The system is built on the concept of providing new parents with the necessities of a new baby and providing the option to swap clothes as the child grows, and being a cheaper/easier solution for the parents.
this system consists of two branches (1. Providing parent with the necessities 2. swapping baby clothes) that already exist.
1. On the site finnishbabybox.com you can order a cardboard box filled with baby clothes for the whole first year. It costs €399 and contains indoor/outdoor clothes, sleeping products, Bath and hygiene products and the box itself can be used as bed.
2.Swapping baby clothes online is already a popular phenomenon. Most sites are platforms where you can sell the used clothes and buy other second-hand clothes. Other sites bring parents that want to swap clothes in contact. A few of those sites are listed below:
The product-service system has a quite some competitors in different markets. The way it can be differentiated and excel from the others is to combine all the markets into one convenient and affordable system. This can be done by creating a system which provides not only clothes but necessaries for parent for the first few years and making this affordable by exchanging the clothes between parents. This system is a cheap and carefree solution for the parent for the first few years of their baby.