Value Propositions


Value Propositions has been at the forefront of the design process, as the crux of our PSS is being inclusive, transparent and honest with the potential consumers and stakeholders. The PSS Little Green Steps was created in order to address a gap in the market for sustainable and ethically produced baby and children’s clothing. Traditional retailers such as H&M and Zara are affordable yet produce their clothing or source materials in unethical ways, as documented profusely throughout their history. While they may now be taking more responsibility for the environmental impacts of their production lines, there is still much to be done within the industry to change attitudes towards sustainable and ethical consumption. One important step to changing attitudes is to inform consumers of where and how their clothing is made, and to encourage slower and more mindful consumption.


  • Honesty and inclusivity
  • Creating better systems for consumers but also workers and supply chain
  • Strong customer/consumer service focus
  • Environmentally focused and driven
  • Circular design/closed loop > reduce, reuse, recycle
  • Iterative design, our PSS is not perfect but is a WIP with consumers, building the system together as they use it more
  • Research into costs and manufacturing systems