Collaboration

In order to enhance our consumer’s experience of Little Green Steps, we would feature other brands on our website. These brands would be directly related to our own, in that they sell products that can accompany other children’s clothing, toys or general accessories.

For example, Little Green Steps may choose to partner with a brand that produces sustainable diapers or wipes. Their products would feature on the Little Green Steps webstore for purchase along with our own. The customer may choose to add their products into an existing bundle, or simply use the Little Green Steps webstore as a stockist for such items. We would receive a percentage of their sales, and it would be a mutually beneficial relationship as both brands are able to increase their sales reach and brand identity.

• Such items that could be partnered or included on the webstore are:
• Baby powder and nutritional goods
• Toys and books
• Teething necklaces or bracelets
• Birth cards or decor
• Gift packaging
• Shoes

Once the webstore and brand had become more established in the future, Little Green Steps could run promotions with these other brands. Such as, purchase this particular box and receive an Other Brand’s teething necklace for free. Sales promotions such as these ones are beneficial for all parties and consumer, as the consumer is able to try products from a brand they may not otherwise have access to and the brand is able to push products that may not sell well otherwise.