The people who will use our product service system will consist out of (new) parents. Our system will provide a cheaper and more important, environmental friendlier solution for the need of baby clothes/ objects.Both the mid- and -upper class households could be interested and therefore be analysed on their characteristics.
Secondary stakeholders (use occasionally the PSS)
Tertiary stakeholders (affected by the PSS)
Age: The age of those parents will vary from 18 to 31.2 years. The ages of the first time parents are higher in the western world and the average age in the Netherlands for example is 29.4 years. For this project we will focus at first at the Dutch parents, so take 29.4 as average age.
Gender: Both male and female are included among the stakeholders
Physical ability: Considering the parents young and vital we assume that the physical circumstances are about normal. We do not have to include some special disabilities. One aspect we have to keep in mind is the little sleep a lot of new parents get. This might result in divergent behaviour.
As psychological aspect, the learning curve of the users and the mental state of mind will be considered. To start with the learning curve and the willingness to use technologies, the parents are most likely familiar to modern technologies like the internet and computer/mobile applications. The educational level varies however, and therefore should the PSS be accessible to all those levels. New parents often cope with insecurities regarding to their babies. They often wonder if the things they do are good enough and they often doubt if the products they use are safe and sufficient.
Nowadays, both the men and women work considerably more than years ago. This results in less time with their children and means that with the time they do have, they want to invest in contact with their little child(ren).
This section will consist out of an overview of a typical day of a family with a newborn and the associated activities.
The parent’s homes and perhaps kindergartens are the physical environments where most activities will be held. When we look at the external activity of buying children’s clothes, this can be done in the shops that offer the children’s clothes. However, it can also be done at home, with the help of internet.
Because of how having a child changes the daily life pattern of parents, the social context changes. Different parents get to know each other because of the similarity in activities. Among each other they communicate and compare different aspects of having a child. This could also cause in trading or giving children’s clothing, because of the otherwise redundancy of it. Depending on the social context within a family it is also possible to pass through clothing to, in example, a younger sister.
A huge influence on the parents and thus on the child are the obligations of either work or other activities of the parents. A change in the organizational context of work will often lead in a change in the daily structure and sometimes in the physical and social context.