About dentibox

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Our value proposition

Of course, the DentiBox is not only a plain box with some products inside it. With the DentiBox we try to achieve much more than that. Subscribing to our services has many benefits. You possibly can get way more attention for your oral status: not only you will be able to have included half year dental check-ups at the dentist, but you can also contact dental care professionals via our site, so when you have any questions you can quickly get answers. The threshold of asking something to the dentist will become a lot lower.
Next to that you will get the best dental products, recommended to you by dentists. It is proven that some lower-end products were less effective at their tasks in comparison to the higher-end products. As the effectiveness of a product is really important to us we strive only to include the best products. Next to that these products are the most effective, they will be more sustainable. A lot of dental products are single-use and are individually packaged which leaves a big plastic footprint, this is not happening in our case! More about how we try to stay sustainable can be read on the sustainability page. Trying to be more sustainable means more premium products as well! We aim to use products that can be reused as much as possible and at the same time make these more premium and user-friendly. Instead of using rather large single- or short-use products we use a more premium choice with smaller single- or short-use attachments. For example, you will receive a more fancy, distinguished interdental brush grips that can be used basically endlessly. Then again, on this grip small replaceable brushes can be placed so way less plastic is used. Or for instance, a more fancy rinsing water bottle that can be refilled could be included. Cutting the use of plastic means fewer material costs as well, and most stuff will be bought in bulk, this way we try to reduce the costs of the subscription as much as possible. A stand will be included as well, so you can store your received products properly. This stand will also help you to have a constant reminder in your bathroom to use the dental appliances given by dentibox.

Target group

Knowing who we target has been of great importance to our design and the choices we made to create value. Furthermore, it will also be of great importance for the sales numbers and the marketing strategy. Here you can read a bit about the argumentation of our targeted group.
For our DentiBox, we target at first the Netherlands, if it’s a working concept we can of course expand this to other regions later on. The age of this consumer group will range from the age 0 to 65, but targeted for selling will be modern, working, self-caring people from the age of 18 to 65, with an additional focus on families. But why these?
The group of people that will use the DentiBox choose this because they want to prevent any problems. At a later age, this becomes far more difficult and you would earlier choose for a larger dental insurance, less lucrative, with all of the perks included, than for the DentiBox.
Furthermore, the DentiBox is designed for busy working people, since everything will be delivered to your doorstep. At the age of 18 to 65, it is likely you will still be working, have a lot on your mind, and don’t always remember to go to the store in time. You end up in a situation without toothpaste and a brush that is chewed to death at 12 o clock in the evening. This way they do have the products they need at hand at all times. Younger people might also want this box but they can’t make the decision on what kind of health insurance they want. That’s why we choose to target people older than 18.
The reason to additionally target families is that they always go through the most products at once and therefore have the largest need for products delivered at home on time. This has also been taken into account when the DentiBox was designed. In the stand, you can easily store a lot of different products without getting a messy bathroom that is very common with families.
At last, the self-caring part is very important since this box only provides you value if you properly follow the advice given by your dentist and follow-through by properly using the products provided. Therefore, it is important that you care and are quite invested in your dental health. DentiBox tries to help you with that by providing good instructions and a form for your dentist to fill in that gives you advice on which products to use. Next to that, it is possible to delve more into your dental care, by having more treatments and more information about your diagnosis and what products to use.

Competition

There are several companies which could be seen as our competitors, that just like us use subscription based oral health products.
Some of these define themselves to be eco-friendly https://yoursmilebox.com/, while others focus on innovation in dental products https://www.getquip.com/store/ or marketing to a more high end customer https://www.boka.com/.
These companies first quarter costs sit around 75 dollars, and can go up to 205 to start, with refills of around 12 to 50 dollars a quarter. Our price point will have a first quarter cost of around 45 euros and then 15 euros a quarter refills. This price is on par with the competition and a little bit more than the average person spends on oral health products. Our value proposition focusses on a daily dental routine that is tailored to the needs of the customer. Backed by their own dentists. This gives legitimacy to our service over the competition. In other words, their products are recommended by some unknown dentist, our products are recommended by your own dentist, for your own teeth.