When creating the service model of Vit Daily it was essential to look at how the health enthusiast PSS marketplace is as it exists today. We first look at the two products below which are similar physically but provide far less in regards to advice and insights for customers. We then broadened our search looking to companies selling everything from supplements to data analytics to blood tests. Through this research it became clear that there was an opportunity to integrate data driven health analysis, personalized support, community features, and a quality controlled supplement marketplace.