Business Environment 

The market as it stands now is mostly saturated by both supplement and product service system businesses. This presents a challenge in that customers have an elevated standard of value and furthermore supplement consumers have their pick of many options. However, in both fields there are a plethora of low-quality offerings. Our objective is to leverage this lack of quality services and products by providing education, guidance, and a safe purchasing environment for our customers.

 Market Positioning 

VitDaily is intended to be positioned as a helping hand for supplement consumers of all demographics. We intend to be the centerpoint of our customers’ supplement experience. We intend to cater to a range of consumers and allow for increasing levels of specificity in the type and number of products in use.  

Value Proposition 

• • Reliable supplements from prescreened brands 
  • Community access with other health enthusiasts 
  • Consistent dosing 
  • Hassle free travel 
  • Data driven advice 

Financials 

• • Basic subscription: 25 
  • Premium Subscription: 45 
  • 10% sales commission from partnered manufacturers (Below market average for supplement companies) 
  • Both subscriptions offered with annual pricing for a 15% reduction (helpful for retention and funding growth) 
  • 6 moth lock in period for both monthly billed options 
  • 1st month is free with all of the subscription options 
  • Token system for customer ecosystem 1 per € for Basic 2 per € Premium 

Expansion 

• • Improvements to pill tracking, per pill counting 
  • Increased physical product range with larger sizes to accommodate superusers 
  • End goal of selling own supplement products for guaranteed quality and higher margins (requires sufficient scale)