Marketing
Given the current marketing landscape and the broad success of digital marketing we have decided to follow this path closely and use the channels which best align with our core demographic. The primary mechanism we will use is Influencer/Podcast spot buys via an ad agency using a pay/x impressions structure. We then intend to use the ideas of an open marketplace and providing advice to out message the competition. In order to best understand exactly how to message this we have constructed the below Value Proposition Canvas,
We intend to use a large initial marketing push and launch the brand during the fall and early winter to optimally capture individuals after the keystone vitamin d product. We then plan to run a continual campaign incorporating aggregate data about user outcomes and feedback to better target our messaging.