My name is Joren Wolfert. I was born on the 15th of January in 1995 in the province of Zeeland. I finished my VWO and Bachelor Industrial Design. Currently I'm in my first year of the Master Industrial Design Engineering at the University of Twente. As a designer, I am inspired by the way people work together to create ideas and translate these to the products of the future. My focus and strength is in combining and communicating all aspects of the design process from a leading perspective. If you want to learn more about me, you can download my Curriculum Vitae and have a look at my experiences and/or portfolio. For any questions please contact me.Download my CV
In the past few years, I made several visuals that help me to communicate my designs, ideas and processes. I think it is very important for a designer to be able to make these aspects clear to clients, team members and managers, and therefore, I pay much attention to making clear visuals. Several different techniques are used in the selection of graphics and drawings for different purposes.
For educational purposes, several individual and group projects are done. This page shows a selection of some of the projects that, in my opinion, give a good view of my development and capabilities. The projects are linked to the Bachelor at the University of Twente or to the minor Automotive Design at Delft University. Here you can find my final bachelor assignment, which I did at Stevens idé Partners.
The desert: probably the most challenging environment in the world. Typical are the temperatures in the range of 10 to 40 degrees Celsius, sand everywhere and lack of water. I believe, in the future, when energy sources become more and more important, a lot of people will work and live in the desert. The one will live for oil and the other for the large amount of sun energy that can be catched. The challenge is to design a vehicle that fits perfectly in this desert environment.
In and between the different cities there will be a lot of transport. Important in doing this transport, is the long distance (around 100-200 kilometers) that have to be travelled without stopping. This is because there is nothing in between the cities worth stopping. Of course transporting goods has to be done as cheap as possible. Money does not really play a big role in this project but should not be completely neglected. This movie shows the vehicles I and four others made.
After comparing all posibilities, a train seems to be the best solution. With the current possibilities in magnetic levitation a hanging maglev train will be best. Since there is no friction between the rails and the train there will be very little wear and tear. The two functions of the body, hovering and transporting cargo, are divided. In the image nearby the the rough concept of the train is displayed. The frame hanging under the rail carries the containers with the goods. This frame is connected to small carriers on both sides of the frame. These carriers contain the levitation and guidance magnets. By setting up the train this way it is possible to make sharper corners and/or longer container frames.
Because the rails is only open at the bottom, it is hard for the sand to get in. The fine dust that will be blown in falls down thanks to the diagonal inside of the rails.
To fit the exterior to the concept, the character of the vehicle have to be clear. The train should be a reliable and graceful vehicle.
In short, the use of (almost) straight lines and slightly rounded corners should work. A color scheme with light gray, dark blue and dark reflecting glass fits in the character as well as in the desert. The light grey, of which most parts are made, does not absorb heat. Blue is used to express the reliability. This isn’t a random choice but proved in several brand logo's. The dark glass should work as some sort of sunglasses and is giving a nice contrast with the grey.
The plastic body can resist relatively much tensile force so in the top of the head it will be sufficient. In the bottom are compressive forces. This is the reason that the chassis is a construction starting from the connection point with the carrier, via the bottom, to the front of the vehicle (yellow tubes). The container frames use almost the same type of chassis. The only difference is that the compressive forces are in the top of the construction instead of the bottom. This is due the two points the container frame hangs on.
Covered by the rails are the carriers. Visible in the image above are the levitation magnets on the top. On the side, the smaller guidance magnets are placed between the wheels. In the existing Maglev a special layer is added to the bottom of the train so it will slide further when the power shuts off. Relating to the sand, wheels will be better for a smoot backup on the rails. The remaining space in the carriers is used for batteries.
The flat electro motors let the chain move so the containers can be loaded and unloaded. Plastic wheels give the chain the right shape and keep it into place. By placing the motors alternately there is less space needed between the containers. To keep the chains sand free, some air sprayers are added. These are not visible in the image above.
The biggest part of the head, which is also the rear, is the computer (blue) and the battery (under the turning point). The battery is placed to the rear as far as possible to minimize the moment around the turning point. There is also a lot of space needed for the cooling and the heating of the computer, battery and sensors. Since the train is autonomous, a frequently check will be necessary. For this purpose it is nescessary that the mechanic can get at all the parts very easy. When the automatic door opens, a part of the floor opens with it. The mechanic is now able to stand a bit in the head of the train.
Rafael Sanchez, a 31 year old Brazilian men, lives together with his wife and his 11 years old son in one of the outskirts of Sao Paulo. As a construction worker he has to travel to work, which is at different areas in the city. He needs to carry around working equipment and building material like a reel. This is very heavy so he uses a handtruck to carry it. This handtruck should be taken in the car too with some other equipment. In Brazil the number one fuel is ethanol. Almost every car runs on a mix of petrol and ethanol, so there is little innovation in the electric infrastructure.
Despite Rafael is in traffic jams for more than 2 hours every day he does not want to take the public transport. The first reason for this is the unreliability and criminality in public transport. The second reason is that driving a car is a status symbol in Brazil. People believe that a car owner is wealthier and of a greater social level.
The goal is to design the city workhorse. No larger than a Smart Fortwo, but able to carry 1+2 occupants or as much cargo as needed.
The most important and space claiming parts are the powertrain and the 1+2 persons. Together with the body and of course with an eye at the other components ideas are created. Very important for the design is the choise of the powertrain. It is a two cilinder internal combustion engine from a BMW 650c. The translation to the wheels is done by a continuously variable transmission (CVT) of the same motorcycle. It is possible to use this small engine since the car does not have to go faster than 80km/h.
The next aspect is the size of the p95 Brazilian. This is approximately 6% shorter than the p95 Dutch person. In the final concept the CVT is slightly turned to lower the point of gravity. Visible nearby is that the drivers legs fit next to the powertrain and the second person has to bend his knees a bit more.
In the scenario one of the biggest problems is to load the reel. Since this is the point we want to focus on in the design, a flat and low cargospace is required. This will make it possible to load the reel with the handtruck. To achieve the goal of a low and wide cargo space a 2CV like suspension is applied in the rear. In the front there is a McPherson suspension because of the possibility to have steering, suspension and power in a simple construction. McPherson also fits nice in the space right of the powertrain without damaging the position of the second person.
Elaboration and Result
The rough package is now defined. To have the cargo space, which will be in the rear, as clean and flat as possible it is necessary to have all other parts in the front. Important parts to take into account are the battery, HVAC, tank, exhaust and steering. For almost all of them is was possible to place them in the front. The exhaust and tank are an exception. The catalyst is placed parallel to the CVT and the pipe goes underneath the bottom plate. The tank does not have to be very big but with a small tank Rafael should tank every day. Since there is no room for the tank in the front and the risk that comes with it, the tank is placed under the driver seat. With the driver placed a bit upwards there is enough space for a 40 liter tank. The airco is taken into account because of the big amount of parts like the condenser, van, etc.
The car should be a 1+2 seater so there have to be 2 persons placed without losing cargo space. Fortunately Rafael does not have to transport all cargo and all persons at once. This means retractable seats could be used. The mechanism is not modelled but is derived from existing cars. The second person in the car could sit next to the driver. He or she should only bend the knees a bit more because of the CVT in front of the person. The third person is placed in the rear. The car has to be as small as possible so the person needs to sit sideways is the car. This is clear in the image below. It probable is not the most comfortable way of traveling, but since it is a plus-seat this disadvantage was less important. By doing this the car can be 2.40 meters long, which is shorter than a Smart Fortwo.
In this project restyling is the central focus. A very important aspect of restyling is the brand image and identity of the company. Besides, the goal and character of the car itself, compared to other cars, are important. The mini car was assigned to me as vehicle type. This project is part of the minor Automotive Design 2015/2016 at Delft University and therefore, it is not for business purposes.
I chose the Volkswagen up! because, in my opinion, Volkswagen has a good branding and the design of the up! is timeless. With the help of design clues and sketches a restyle of the VW up! is made.
In the car company Volkswagen, the emphasis is on the innovation at a good price. It is said that Volkswagen cars are innovative, affordable, fun-to-drive, safe, fuel-efficient and distinctly. Moreover, in the advertisement “You expect more when you drive a Volkswagen” is the innovative side very enhanced.
Another frequently occurring aspect is the reliability of Volkswagen cars. The brand slogan: “Volkswagen: Das auto” makes this very obvious. Furthermore, Volkswagen Design Chief Walter de’ Silva explains during an interview of 2010: “We want them to be universal, logical, unique and solid.” In summary, the brand identity of Volkswagen can be described as Innovative Reliability.
An aspect that becomes more and more famous in the Volkswagen world is the class of some models. For example, the new Passat is now competing with BMW and Mercedes Benz. In addition to this, I think Volkswagen tries to visualize their innovative side by developing some models with a more luxurious look and feel that should represent the technology of the car. So what Volkswagen means with technology and innovation is characterized by a kind of class. Therefore the Brand image is Well-made Class.
The up! is one of the newer models of Volkswagen. The characteristics of this small car are simplicity and a timeless design. These are the basics for every up! but there are some differences in models like the take up!, move up!, high up!, e-up! and cross-up!. In this assignment I will focus on the design of the three doors take up!, which is the basic model.
The intention of the up! was a car with a typical character. Klaus Bischoff, Head of Design of the Volkswagen Brand, explains: “The up! is simply appealing and its appeal is simple!“ This due to the smiling front and rear, the typical shape of the side windows and the c-shaped rear lights. The smile and single bulb of both headlights give the up! a very youthful look. This matches with its character. Combined with the simplicity and the timeless design, the character is Durable Youthfulness.
The goal of the restyle is to give the up! a more high-tech character so the innovative side of Volkswagen will be emphasized. This should be done without losing the special character of the up!. Since the smile and the single bulb in each light of the up! are very characteristic, I tried to retain these characteristics during the restyle. In the sketches above, some of the designed lights and side mirrors are shown. In the headlights I tried to translate the form language from the rear lights by using the line of the small grill. The indicator lights are included in the mirrors so that the window panel frame gets more attention and the side is more clean.
Detailing and elaborating the drawings resulted in the restyle that will be explained here. The biggest changes are already explained at the previous page. The form language is also processed in the rear of the car to keep the smile and to let the up! look more serious. Another adjustment is the chrome edge around the windows to underline its contour, even for a dark car like this. The rear light is now even more obvious connected to the line in the panels. For the headlights the same thing happens with the small grill. A smaller change is the symmetry around the front wheels. By deleting a part of the line between the headlights and the smile, the light reflects the same at both sides of the wheel arch. A very important change is the line in the side panel. Previously, this line was two different lines and is now just one that is parallel to the corner of the LED’s in the front. This is done to make the side cleaner, just like the Ferrari. I recommend to change this because it changes a lot to the overall look of the car, despite the fact that it will be expensive to do this.
Robot vacuum cleaners become more and more common in a 21th century household. In commission of Philips, and together with Mechanical engineering and Industrial Engineering and Management a new concept for a robot vacuum cleaner (RVC) has to be designed at the bachelor Industrial Design at the University of Twente.
Research shows that a lot of consumers are not convinced of the reliability of a robot vacuum cleaner. To improve the weak status of RVC's and give Philips a better market position, EDGI is designed.
Unique Selling Points
The most important unique selling points are the capability of cleaning a whole floor and being able to clean the corners of a room. Since a lot of RVC’s are round and so not able to clean corners this is a point where EDGI could improve. There are cleaners that are able to clean corners but the agility is very bad most of the time. EDGI has a nice balance in agility and the ability of cleaning corners.
As mentioned, it is important for EDGI to clean a whole floor. This means that the robot should pass thresholds. Current RVC’s are not able to do this so after every room an inhabitant has to lift the cleaner to the next room.
Tracks are used in the EDGI since the posibility to turn around its own axis. By pushing the midle wheels slightly downwards, the front of EDGI will be lifted. EDGI is now able to cross thresholds and clean a whole floor.
The image above shows a rough concept of the package just to make sure all parts will fit in the tiny body of the vacuum cleaner. The battery is placed in the ring since the shape is less important than the volume. The dust container in the middle is detachable and big enough to clean a whole floor.
EDGI has just one button: the power button. This button is also used as in indicator to show the activity status of EDGI. All other options and settings are in the installation wizzard, the app or the docking station.
When EDGI is done cleaning, it returns to the docking station where it will be charged. In the docking station is a WIFI antenne so connection with a smartphone is possible. EDGI can now be controlled from everywhere.
Research from 1993 shows that people wait 30 minutes every day. I think, contemporary it will be around the same since some activities claim more waiting time and others less. Conclusion is that people are waiting a lot. At Enschede Central Station every day a lot of people are waiting for the bus, train or for someone they will meet.
At this moment, the problem is that people cannot wait in a relaxed way. ‘Waiting for you’ makes waiting people feel more comfortable at the station square.
I did small research to understand why, how long and how people are waiting. The most conspicuous conclusion of my research is that people are always waiting next to an object. I think this means that people try to create their own comfort zone. Mobile phones are often used to take a comfortable posture and as distraction.
Most people at the station square are waiting for someone. This means that they want to make sure the person they are waiting for can see him or her. This interesting interaction between being covered and being conspicuous can be encouraged by making a gradient in the product. Furthermore, the contrast between placing objects and having open space for walkers is very important. Waiting people want objects while hurrying people want open space. Big, heavy looking, objects alternated with smaller light ones give the perfect solution.