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Customer segments

We have two customer segments to focus on. One group is the customer who uses the products in the vending machine and the other group is the owner of the place where the vending machine is situated. Our customers are people who are bored and tourists who want to explore the city. The owner of the place is different at every location, this is either the owner of a local store or the municipality.

customer segment
value proposition

Value proposition

The value proposition for both groups is different. The customer can enjoy the games and other fun objects in the vending machine. This way, they can be social with friends, play fun games and explore the city.

The owner of the place can be divided into two groups: The first group is the owners of the local stores. They would get more customers and thus more money. The second group is the municipality, they can get more tourists.

Customer relations

There is no direct relation between us and the end user of the product. However, there is close contact with the owner of the place. If the vending machine does not work properly, we will send someone to repair the machine. If the vending machine is nearly empty, we can see that with sensors and we will refill the machine.

customer relations
channels

Channels

We will advertise to the end user by means of online marketing. For example: in front of a youtube video or on a banner on a site. Also, posters can be placed near bus stops or other frequently visited places. The owners of these places will be contacted through phone calls and emails.

Partners

We have three main partners:

VVV-office. A part of our end user is tourists. We can collaborate with the VVV to get more customers.

Vending machine manufacturers. We need vending machines for our company ofcourse, and these need to be manufactured.

Advertisers. We allow space for advertisers in order to gain more profit.

partners
activities

Activities

When setting up a vending machine, it needs to be filled with products. These products need to be selected and the right advertisers need to be coupled to the right products and location. After everything is set up, we need to keep contact with the owner of the place and maintain the vending machine when necessary.

Resourses

We first need to place the vending machine, therefore we need a certain space to do this. Also, the games/products need to be in the vending machine and people need to be able to buy these products.

resources
costing

Costs

Vending machines are an expensive initial investment that need to be made. Some other expenses include the products and the maintenance.

Profit

There are two ways in which we will create profit. One of them is the selling of the products. The other the advertisement space we offer.

profit

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