Frequently Asked Questions
Here is an overview of the FAQ's.
There are a lot of different lounges on airports, but no lounge focusses on our target group. Our target group is business people who fly Economy (+) and do not have access to other lounges.
KeyLounge will filter travelers for airports. Filtering travelers is one of the main pursuits of airports. This info (in this case info of customers) is very valuable.
Our concept will help airports increase their revenue of certain areas instead of having an area with negative revenue per m².
Increase customer satisfaction by implementing our concept. Because our concept focusses on the new target group, we will raise the satisfaction level of them.
We will be able to identify and filter a new target group for airports.
Our concept will increase revenue per m² at certain, now inprofitable
areas and will increase customer satisfaction.
For our product service system, we have chosen to design a lounge for business travelers in the economy (+) segment. This PSS,
KeyLounge, allows this group of people to spend their time more efficiently while waiting at an airport by working in a worklounge.
You have to book a spot to sit in this lounge, this can be done in two ways:
- Through the virtual assistant present at the lounge’s entrance
- In advance through a website. When booking a spot, an account is
required. This account can be easily created on the booking site or
made at the lounge itself. Payment is afterwards, business people
can pay by creditcard or pin. If the company they are working with
has a contract with the KeyLounge, it will be written off the company’s bill.
Several things can be booked:
- Entrance to the open workspace
- A small meeting room
If you book on the spot, you get support from the virtual assistant. There are two versions of this assistant. A screen located at the entrance of the lounge, where you can get access to the lounge. Here you can also checkout and pay for the time spent at the lounge.. The second system is inside the lounge, which is an extension of the first system, where information can be obtained about the destination. In addition, other information can be obtained so this system takes on the role of receptionist on questions and inconveniences. Eventually work can be done in the lounge and the time spend at an airport will be optimized. KeyLounge's concept is being sold to airports. At first, it will focus on airports within Europe. For them, the KeyLounge is interesting because it helps filter the passengers flow. The lounge is aimed at a specific group that currently fits between two groups but is not easy to identify. Because of this identification with the lounge, it may be better to respond to the needs of these travelers. This allows a better response to customer needs. Travelers will unwittingly walk to a part of the airport where the airport wants to have this group of people. Thus, more revenue can be generated by the airport.
"Airport lounges already exist all around the world. These however all focus on relaxation
in a most luxurious manner. At KeyLounge you will get work done ánd feel relaxed due
to our aesthetic furnishing technique. When we say aesthetics we are talking about the design
choices we made for KeyLounge and how these shape each and every KeyLounge around the globe.
We’re not just styling our lounges by implementing some fancy lights or comfy chairs; it’s the way
our furniture, virtual assistants and products services come together that define KeyLounge at its core."
Here are a couple of impressions of our
product service system, the KeyLounge.
A promotion film has been made, to give an example of the KeyLounge
and to convince our investors to invest in this concept.
A working application for the virtual assistant.
Also an animated infographics has been made to
show different places in the KeyLounge.
Below you can find a prototype for the online booking website, made in InVision.
some functions are simplified. The following will help you navigate:
- When clicking on a random spot on the screen, all clickables will light up
- Some buttons are hidden, most of these bring you to a possible error screen
- Instead of typing in data, you can click every text bar in order to fill them in
- You can always return to Home in the upper left corner
Check out our latest process
We are going to sell our concept “The KeyLounge” to a European airport like Schiphol.
- A possibility to identify and filter a new target group
- Improvement of revenue/ surface
- Increased customer satisfaction
We are going to generate revenue through a percentage of the entrance fees and other partnerships
in which we link to goods airport shops sell. For further information please go to the appendix.
Here is an overview of the FAQ's.
Jade Frieling ~ "I don't want a quote but I had to.. So here it is."
Rik Wolterink ~ "User experience is everything."
Daan van Urk ~ "Design is innovation - Design is the future."