Brand Management

Nike rebrand

We defined Nike's experience proposition as follows: "To inspire and unite athletes of all types by offering beautiful, innovative and sustainable sport products and services". Followed by the 7 design priciples that can be seen in the pictures below. Furthermore we revisited the brand to add something new. Since this project was executed during the COVID-19 pandemic, we thaught of a solution to combine Nike and Xbox. The idea was to create a game named Nike+ Home Gym where people could do workouts at home togheter with their hero or favorite athlete. This collaboration should benefit both Nike and Xbox.